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In Don't Take It Personally, Eviatar Zerubavel comprehensively addresses the fundamental distinction between the specific and generic visions of personhood. While the former focuses on specifically "who" individuals are, as embodied by their driver's license and signature, the latter vision concerns itself with "what" they are, as interchangeable members of particular social roles or groups. Over the course of the book, Zerubavel articulates t...

Don't Take It Personally examines the fundamental distinction between two contrasting visions of personhood - one featuring specific individuals characterized by their singularity and the other envisioning unspecified, effectively generic ones. Whereas the former characterizes our "personal" relationships with our friends, for instance, the latter underlies the more "impersonal" relationships between doctors and patients or store staff and cus...

In Generally Speaking, Eviatar Zerubavel introduces a method of theorizing designed to reveal abstract social patterns. He examines the theoretical and methodological process by which generic social patterns can be distilled from the culturally, historically, and situationally specific contexts. Zerubavel further draws on numerous examples from diverse cultural contexts, historical periods, and social domains to show what constitutes data in f...

In Generally Speaking, Eviatar Zerubavel introduces a method of theorizing designed to reveal abstract social patterns. He examines the theoretical and methodological process by which generic social patterns can be distilled from the culturally, historically, and situationally specific contexts. Zerubavel further draws on numerous examples from diverse cultural contexts, historical periods, and social domains to show what constitutes data in f...

A leading sociological analyst of culture takes on the concept of denial, expounding the ways in which people, both as individuals and collectively, consciously refrain from acknowledging things of which they are quite clearly aware/

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Most of us are fascinated by the conventional storybook account of Christopher Columbus' heroic discovery of America in 1492

Chi furono i primi abitanti del Nordamerica? La palestina appartiene agli arabi o agli israeliani? In quale punto della storia inizia il conflitto tra serbi e albanesi per il Kosovo? Non è possibile rispondere a questi interrogativi senza una comprensione adeguata del modo in cui concepiamo il nostro passato. In questo lavoro sulle mappe della memoria collettiva Zerubavel (docente di sociologia alla Rutgers University) discute i modelli cognit...

This illuminating look at the social roots of silence and denial underscores the social dynamics that keep certain things 'hidden in plain sight'. The author shows how such conspiracies of silence evolve, how people's involvement relate to others and how power differences between people impact on them.

Noted social scientist Eviatar Zerubavel casts a critical eye on how we trace our past-individually and collectively arguing that rather than simply find out who our ancestors are from genetics or history, we actually create the stories that make them our ancestors.

Drawing on fascinating examples from the art world, optical illusions, and all walks of life, Eviatar Zerubavel investigates how what we notice or ignore varies across cultures and throughout history and how power structures attention.

Drawing on fascinating examples from the art world, optical illusions, and all walks of life, Eviatar Zerubavel investigates how what we notice or ignore varies across cultures and throughout history and how power structures attention.

Eviatar Zerubavel casts a critical eye on how we trace our past¿individually and collectively¿arguing that rather than simply find out who our ancestors are from genetics or history, we actually create the stories that make them our ancestors.

Days, months, and years were given to us by nature, but we invented the week for ourselves. There is nothing inevitable about a seven-day cycle, or about any other kind of week, it represents an arbitrary rhythm imposed on our activities, unrelated to anything in the natural order. But where the week exists--and there have been many cultures where it doesn't--it is so deeply embedded in our experience that we hardly ever question its rightness...

fascinating ways in which thought communities carve up and classify reality, assign meanings, and perceive things, "defamiliarizing" in the process many taken-for-granted assumptions.

Who were the first people to inhabit North America? Does the West Bank belong to the Arabs or the Jews? Why are racists so obsessed with origins? Is a seventh cousin still a cousin? Why do some societies name their children after dead ancestors?As Eviatar Zerubavel demonstrates in "Time Maps, " we cannot answer burning questions such as these without a deeper understanding of how we envision the past. In a pioneering attempt to map the structu...

Most of us are fascinated by the conventional storybook account of Christopher Columbus' heroic discovery of America in 1492. Yet, should the credit for discovering America go to a man who insisted it was but a few islands off the shores of China?In Terra Cognita, Eviatar Zerubavel argues that physical encounters are only one part of the complex, multifaceted process of discovery. Such encounters must be complemented by an understanding of the...

Eviatar Zerubavel argues that most of the distinctions we make in our daily lives and in our culture are social constructs. He questions the notion that a clear line can be drawn to separate one time or object or concept from another, and presents witty and provocative counterexamples in defense of ambiguity and anomaly.

For anyone who has blanched at the uphill prospect of finishing a thesis, dissertation, or book, this piece holds out something more practical than hope: a plan.